Great article on product design from the point of view of a consumer in a supermarket. Some thought provoking and interesting observations here. Must admit I am particularly warming to the writers opinion as I’ve thought this way myself on occasion.
Main focus is the overkill of gripping surfaces on products. I think it highlights the lack of subtlety both in materials and aesthetics in order to highlight the semantics of a product or to make it more ‘masculine’.
“strolling through the aisles of the Supermarket you might think that our species was cursed with fingerless mitts instead of hands. The shelves are an eco-system of plastic ridges, fins and nubs resolutely devoted to the promotion of grippage and the eradication of slippage.”
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