MONKEY SEE, MONKEY SWIM

Recently, we were involved in a project developing innovative childrens armbands.

As children’s confidence and ability in the water increases parents can reduce the buoyancy slightly by removing foam layers from the ‘Monkey Swimmers’.

The product has just gone on to be a BPA Innovation award finalist!

Further details here.

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Balancing Compromises

When buying a mountain bike some time back, I was told by the man in the shop that I seemed to have three specifications in what I was looking for – These were Strong, Light and Cheap. He told me I could have only two of them, no matter which bike I picked.

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Reflecting on changes…

Whenever I look back over the past 10 years or so and think of the changes that have occurred in the design industry, it’s always interesting to wonder how we could have predicted some of them, ask where are we going and what is going to happen in the future. Continue reading

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Public Services Design (Rant)

If there’s one area in public services that would benefit from a bit more design input, it would, in my opinion be waste management! Continue reading

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Market Feedback – Listening to the Customer

I’ve always maintained that there should be a close and healthy two-way relationship between the designer and the marketing department. It’s critical that there is a good flow of communication when new products are being designed and developed.
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Beta Products and the Human Guinea Pig

I recently tweeted about an article I came across which was centered around the beta principle: the idea of launching a product early knowing that it is not ‘completed’ but instead is pushed out early for people to effectively act as guinea pigs for the companies prototype. Continue reading

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The importance of good culture in creative industries

It’s funny how when we feel a certain way, you can see the effects of it reflected through in other aspects of our lives.

You could say it is pretty obvious that when we are feeling positive and energised we are capable of creating some of the best work we are capable of. Continue reading

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